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Work / 02 Case Study

FSB Law
Consult

Client

FSB Law Consult, Ghana

Sector

Legal

Year

2026

A fast-growing Ghanaian law firm whose website read as a generic gray template — centered blue headings, stock office photos, dropdown-heavy navigation. We rebuilt it as a dark, editorial one-pager anchored on their own words: “integrity, speed & relevance.”

Before → After

Scroll inside each frame
BeforeOriginal site
FSB Law Consult — full page of the original website

The original: light gray template, centered serif headings, dropdown navigation.

AfterSeraf
FSB Law Consult — full page of the Seraf redesign

The redesign: dark editorial layout, statement type, numbered sections, brand blues preserved.

What Changed

02 / Notes

Law firms sell trust, and trust is aesthetic before it is verbal. The redesign moves FSB into a dark, library-toned world with numbered chapters, oversized statement typography, and the firm's brand blues (#1B53A5, #0F7FFF) carried through as accents.

[01]

Statement-led hero

The firm's mission line becomes the headline: “Law anchored on integrity, speed & relevance.”

[02]

Dark editorial system

Library photography and hairline rules replace the gray template look.

[03]

Numbered chapters

Practice areas read as an indexed editorial document — 1.0, 2.0, 3.0.

[04]

One-page focus

Seven template pages compressed into a single persuasive scroll.

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